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POS Element 7 – Awareness and Advocacy
GOAL |
INTENDED RESULTS |
EVALUATION |
ACTIVITIES |
| Increase the knowledge of the general public, library users, trustees, community leaders and legislators about programs and services that all County libraries offer | Community members are up to date with library activities Libraries are more readily included in community planning activities Staff are more comfortable working with representatives of local media organizations Staff utilize more media resources to promote the services of their libraries Staff actively engage in development of local web resources Staff serve on local community committees |
Standard library statistics increase “Walk in” traffic increases Librarians serve on more community committees Press coverage increases |
Workshops and Toolkits for library staff on working with the media (2007 -- ) Use of all forms of media to increase the visibility of the library (2007 -- ) Preparation and distribution of electronic newsletter (2008 -- ) Membership in Greater Syracuse Chamber of Commerce by all libraries (2007 -- ) Promotion of web sites among community agencies and links to web sites (2007 -- ) Sponsor themed displays at local shows (e.g., business trade shows, home shows, etc. …)(2007 -- ) Template for new resident welcome kit to be adapted by each service area (2008 -- ) School relations Workgroup to support partnerships with schools (2009 -- ) |
| Publicize system’s role and services among the general public, library users, trustees, community leaders, legislators and staff of the Central, Syracuse and member libraries. | Library “Brand” pervades communities. | Standard library statistics increase. | Pursue LSTA Marketing grant |